Our mission: growing companies for the better

Every company says it wants to grow. Upstormed Inc was built around a more specific idea: growth only counts when it makes things better for the people around it.

Our mission statement puts it this way:

Upstormed Inc invests in companies committed to growth and helps them grow for the better: for their customers, their communities and the people who build them.

For customers

Customers come first in every Upstormed company. In retail, that means products people love, fair prices, easy returns and stores that are simple to shop. In music, books and media, it means work that encourages and uplifts.

For communities

Businesses shape the places they operate. Upstormed Inc looks for growth that creates jobs, homes and opportunities, and that leaves neighborhoods better than it found them. That is a big part of why real estate sits alongside retail and media in our plans.

For the people who build them

No company grows on its own. The founders, teams, artists, writers and partners behind each business should grow with it. When Upstormed Inc invests, we look for people we can build with for the long run.

Our tagline

All of this comes down to four words: Growing companies for the better. You will see them across this site, and they guide every decision we share here.